This is a guest post by our top contributing author and travel blogger Ryan Biddulph. He is the founder of Blogging From Paradise, his course 11 Fundamentals of Successful Blogging and the author of more than 126 eBooks.
Most bloggers agree that social media marketing can be a prospering channel through which traffic and profits find you. But few bloggers clearly explain how to use social media in vivid detail in order to drive traffic and profits.
Even fewer bloggers explain that:
- you will be talking about other bloggers, their content, and their business most of the time
- you will be promoting other bloggers most of the time
- you will be tagging fellow bloggers on social to notify them that you linked to them from your blog, at least some of the time.
Few bloggers tell you that effective social media marketing is spending most time and energy engaging on other people’s profiles. Engaging people who Like, Retweet and comment in response to your content.
90% to 95% of social media marketing is:
- posting genuine comments in reply to updates published through friend’s profiles
- promoting other blogger’s content
- posting genuine comments in reply to people who engage your content in some way, shape, or form
Most bloggers seem confused upon learning this truth because
most learn from fellow bloggers that social media marketing is:
- copying and pasting a link to your profile
- dressing up the link with an attractive copy
- using images to goad engagement
- asking questions to goad engagement
From 13 years of blogging experience, 5% to 10% of traffic and profits comes from mainstream social media advice for bloggers and 90% to 95% comes from promoting other blogger’s content on your profile, linking to fellow bloggers via your blog, and tagging them on social to give them credit (to shine the spotlight on them), commenting genuinely on fellow blogger’s updates and replying to people who engage your updates.
The traffic and money come from making it all about other human beings. Sometimes, highly prospering bloggers become so successful that they forget the networking, engaging, and sharing they put in to become successful.
This crowd teaches social media marketing as a sole study in making updates as pretty, appealing, and engaging as possible, and business will arrive. However, they forget that the 100 FB Likes, traffic, and profits flowing to the Facebook update largely comes from the 1000’s of hours they spent networking genuinely and generously, one authentic comment engagement at a time.
Lisa Sicard and Sue-Ann Bubacz are two of the best in the blogging business at engaging genuinely, patiently, and persistently through social media. Each pro knows almost all social media marketing success is talking to people about:
- THEIR content
- THEIR life
- THEIR business
Making social media about other people makes marketing on Twitter and Facebook easier.
Again; you will tend not to hear this advice from most bloggers because most have no idea how to use social media, parrot back advice offered by pros who forget how they became successful through social, or most bloggers simply are not in blogging circles with pros like Lisa and Sue-Ann.
Pay close attention to what both Lisa and Sue-Ann do on Twitter and Facebook daily. Follow their streams. Note the 1-to-1 engagement every day. Both see the human beings behind the avatar. Adopt a similar frame of mind to humanize social media.
I slow down my mind, relax and mindfully see the human being on Facebook, Twitter, or Instagram. I even imagine myself speaking to these humans as I speak to humans offline.
Remember that behind every avatar a living, breathing, human being with emotions wait for your genuine engagement.
Successful social media marketing is chatting with humans about their interests and making it virtually all about them.
Embrace this mindset and you will have no issues driving traffic and profits to your blog through social media.
Resource
Social media is very important for bloggers.
It is difficult to get the traffic from search engines in initial days and months. So we can get traffic from social media.
And also here game is, we have to connect with other bloggers and have to support each other.
Hey Ryan, you shared helpful tips for the bloggers. Thank you for this post. Keep bring such awesome content.
Hey Ryan,
Your post is very helpful and informative.
In nowadays social media platforms is very important because we can promote our blog or make traffic with the help of social media platforms.
You have mention awesome list of about blogger.
Thank you
Sweety