Clarify the Purpose For Your Blog

Doing this enables you to speak concise and clear to a target audience.
Resulting in growing your own tribe around your niche area.

I have a ton of interests and write about on a variety of subjects.
While this is great because I always have something to write about…

In blogging this doesn’t work very well.
Your readers will be confused and you’ll become overwhelmed.

Know why you blog on your chosen topic.

Often bloggers don’t give enough attention to why they blog on their topic or topics of choice.
It’s important to know this starting out. Doing this first helps you define the purpose for your blog.

Knowing your why will help you develop your unique writer voice.

What is your why?

• Why did you started a blog or want to start a blog?
• Why is your topic of interest is important to you?
• More importantly why do you think it will help others?

Select a niche area of interest.

When I started blogging a number of years ago I struggled with this part.
This happened because I was interested in many topics.

My love for writing led me to blogging.
At the time I didn’t understand the importance of selecting a niche topic to write about.

When deciding on a niche area ask yourself a few questions;

• What are you interested in writing about?
• Are you interested in your blog topic enough to write consistently about it?
• Having a blog means you’ll be writing content consistently.
• If you lack interest in your blog niche you’ll struggle with what to write about.

Focus on your target audience.

Once you know your why and have selected your niche area your target audience is waiting for you!

These readers will be interested in the topic you write about.
Those who aren’t will not become your loyal readers and followers.

This okay because you are not speaking to everyone.
You are helping those who are interested in your topic.

Connect with your audience and establish relationship with them.
As you and your blog grow you’ll develop a loyal following.

Establishing a a growing audience takes the investment of time.
Reach out to other bloggers in your niche area and also establish friendships with them.

Make a clear first impression.

When I visit a website/blog for the first time I like to know if I’m in the right place.
Is this the place that can help me with the information or content I’m looking for?

If I cannot see right away something that grabs my interest
I don’t stay long.

Sometimes the website is not easy to navigate and that can cause me to leave.

You have one chance to make a first impression and those first few seconds matter!
Make it clear when people visit your blog what it’s about.

Below are a few ways you can do this;

• Create a tagline. One sentence that captures a little about what you do.
  Example: Mine is “Helping writer’s and bloggers find their wings of confidence.”
• Logos are great for branding your site. Like a stamp that is unique to you.
• Simple and clean design is pleasing to the eye.
  Less clutter enables your site content to stand out!

Conclusion

Clarity comes through spending the time to nail down the topic best suited to you in the long term.
Mastering one topic of interest is easier than  chasing too many and mastering none.
Enjoy the process of starting and growing your blog!

Happy blogging friends!