This is a guest post written by Frank McKinley. He is a published author, helps engage readers, sell their ideas, and build their tribes.
You’ve spent hours, days, or even weeks setting up your website. It’s beautiful. It’s uncluttered. It’s full of all sorts of neat stuff.You sit back, satisfied with your effort, and wait for the crowds. Besides, if you build it, they will come, right?
What If They Don’t Come?
I’m not going to tell you SEO isn’t important.
But it’s not everything.
You can invite your friends, your family, and your coworkers to visit your site.
Some of them will come.
They may even look around.
But will they come back?
They will if you do these five things.
1) Help your website visitor see the future she wants.
Everybody has dreams.
- What if you make your website about what your target visitor wants?
- What if you make yourself a footnote – at least at first?
- What would happen if the first picture on your home page was of a satisfied customer?
People don’t care what you want. They care about themselves morning, noon, and night. Remember that and you’ll always deliver engaging content.
2) Ease her fears about following her dreams.
When you try something new, it’s scary.
- What if I fail?
- What if I mess it up so bad even my friends and family won’t talk to me anymore?
- What if I put in hundreds of hours of my best effort and nothing happens?
Sure, it’s possible.
That’s where you come in. You tell her it’s okay to be afraid, but it’s not okay to give up.
Then you’ll do this.
3) Give her the information she’s missing.
Have you ever felt you’d do better if you only knew the right things to do?
If you did, you’d make fewer mistakes. You’d take more calculated risks. And you’d be more confident you can make your dream come true.
Be a hero. Help someone do what she thought was impossible. Share the secrets of your own success so she can win.
Next, make it personal.
4) Join the conversation going on in her head.
Do you know what your website visitor is thinking?
It’s not hard to find out.
- Read what she reads.
- Visit the sites she visits.
- Join the forums she’s in.
A little research will help you build rapport, have great conversations, and scratch where she itches.
5) Help her overcome her challenges.
Everything worth having is worth fighting for.
When I built my website, I must have changed my theme 30 times. I messed with WordPress so much, my website looked like a dump filled with crumbs from every theme I tested.
I reached out for help from one of my writers’ groups.
The person who came to my aid spent two weeks working with me. She stayed up late night after night to make sure my site looked and worked like I wanted it to.
She was my hero.Be a hero. Help someone do what she thought was impossible. Share the secrets of your own success so she can win. Click To Tweet
Now Do This
If you’re still setting up your website, include a human touch. When you do, three things will happen.
- You’ll give every visitor a compelling reason to stay, come back, and tell their friends about your site.
- You’ll have a much greater chance to convert visitors into customers.
- You’ll be able to make a living online doing what you love.
If you’ll make your website irresistible, all your dreams of a better future will come true.
I’ve loved writing since I could pick up a pen. As a kid, I wrote a magazine for my parents. It had articles, pictures, even ads! As a teenager, the writing was my sanctuary during those turbulent years. When I won a school-wide poetry contest in high school after 15 minutes of work, I knew I had something. My passion is to help writers engage readers, sell their ideas, and build their tribes. I do that through blog posts, social media, and coaching. My family and I live in the sunny Southern United States with a Labrador named Jake.